General FAQs

  1. Is Charitable Choice a profit-making entity?

    Charitable Choice is a not-for-profit charitable organisation and a registered section 88 charity with the Hong Kong Inland Revenue Department (IR No. 91/11221). All donations made via the Charitable Choice website and Gift Card purchases made online or at retail outlets are tax deductible in Hong Kong.

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  2. Do all proceeds (100%) of my donation go to the chosen charity?

    Donations facilitated via Charitable Choice are transferred to charity beneficiaries less a 5-10% administrative fee depending on the sales method and distribution channel. Online transactions incur a 5% administration fee and relevant credit card processing fee (currently levied by Hong Kong Visa and MasterCard at 2.5% fee of the transaction value + HK$2.35 and International Visa, MasterCard and AMEX at 3.4% of transaction value + HK$2.35). Retail Gift Cards incur a 10% administrative fee inclusive of any credit card processing fees.

    This fee, agreed and approved by all our charity partners, contributes towards the maintenance of the Charitable Choice online platform and allows us to process and transfer the donations.

    Funds raised by Charitable Choice also support our Making Good Choices programme for under-served youths in Hong Kong, a series of mentoring workshops that help youth advance the last mile between having an education and having a job.

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  3. How are charity partners selected and are they charged a fee?

    Charities are not charged a fee to be listed on the Charitable Choice website. All charity partners are reviewed and approved by Charitable Choice’s Board of Directors. All the charities selected are registered in Hong Kong and actively running programmes to benefit the local community. Charitable Choice prides itself on conducting regular visits to each and every one of our charity partners. This practice allows us to gain tremendous insights and conduct an initial level of due diligence to ensure the charities we partner with are providing bona fide services.

    In line with our commitment to operate a sustainable platform and to remain the facilitator of choice for interactive charitable donations, we welcome nominations of charity beneficiaries to be included on the Charitable Choice platform but preference is given to charities recommended by regular users of the platform. Charity partners are reviewed once a year, usually in December.

    If you would like to nominate a charity beneficiary to be included on the Charitable Choice platform, please contact us with your suggestion.

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  4. Is there a maximum donation amount using the Charitable Choice online platform?

    No, there is no maximum donation amount. To date our highest value donation in a single transaction is HK$100,000! There is, however, a minimum donation amount of HK$100.

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  5. Are gift card purchases and donations made via Charitable Choice tax-deductible?

    Yes. Donors of HK$100 or more via the Charitable Choice website are entitled to a tax deduction in Hong Kong. For example, if you donate HK$100 via a fundraising page, you will receive a tax deductible receipt for a HK$100 charitable donation to Charitable Choice Limited, a registered section 88 charity with the Hong Kong Inland Revenue Department.

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  6. Do you disclose donor or recipient contact information to the charities?

    We respect your privacy so all donations transferred to the charity partners are made in the name of Charitable Choice and no individual personal contact information will be disclosed to partner charities unless the donor or the recipient selects this option during the purchase, redemption or donation process.

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  7. Can I donate to a charity that is not shown on your website?

    Our 40+ charity partners work across a wide range of social causes and provide a diverse choice for our users to support. If you would like to nominate a charity beneficiary to be included on the Charitable Choice platform, please contact us with your suggestion. Nominated charities must be offering programmes that benefit the local Hong Kong community, providing unique services not already provided by our existing charity partners and be in possession of a valid section 88 charity certificate. Priority shall be given to charities nominated by regular users of the Charitable Choice online platform. Charitable Choice reviews our charity partners on an annual basis, conducts on-site visits to each newly nominated charity and enters into a legal agreement with the respective charity prior to including them on our list of beneficiary partners.

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  8. When will the charity receive my donation?

    Charitable Choice transfers accumulated donations funds to its partner charities every 6 months.

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  9. I am interested to find out more about using Charitable Choice Gift Cards for personal/corporate events, who should I contact?

    Please contact Cheryl Wilson, CEO, on how Charitable Choice Gift Cards can form a part of your personal celebrations such as birthdays, wedding, promotions and anniversaries. Charitable Choice has also worked with corporate clients on their CSR, employee engagement, and client loyalty initiatives, tailoring solutions to meet specific objectives.

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  10. I am interested to volunteer/partner with Charitable Choice, what should I do?

    As a registered charity, Charitable Choice relies on the dedication and commitment of individuals and corporates for support and sustenance of our activities. We always appreciate administrative, marketing, fundraising and advertising support. Please contact us if you are interested in being a part of Charitable Choice in some capacity.

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  11. Do I need to create an account prior to buying a Gift Card or making a donation?

    You do not need to create an online account to buy a Charitable Choice Gift Card or make a donation. However if you wish to set up a customised donation page you will be required to register an account on the Charitable Choice platform prior to creating your customised donation page.

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  12. What are the benefits of creating an account?

    Creating a Charitable Choice account enables you to view your previous purchases and redemptions as well as print tax deductible receipts for past purchases. Additionally, once you have created an account you will not be required to enter your personal details for subsequent purchases and donations via Charitable Choice.

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  13. Does Charitable Choice store my credit card information?

    When purchasing a gift card or making a donation by credit card, your credit card information is held by The Bank of East Asia Jetco payment gateway service, a secure payment processing facility, solely for the purpose of processing the payment. This information is not held by Charitable Choice at any time. Customers' payment details are securely transmitted for real-time transaction authorisation using Secure Socket Layer (SSL) technology.

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  14. What if I forget my login password?

    Proceed to the login area of the website, enter your email address and click on “Forgot Password”. We will send an email to your designated email address with password reset instructions.

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Gift Card FAQs

  1. What is a Charitable Choice Gift Card and what does it look like?

    Unique and the only one of its kind in Hong Kong, the Charitable Choice Gift Card allows the recipient of the Gift Card to choose one of the 40+ Charitable Choice charity partners to donate to via our online platform. Gift Cards can be sent via (1) email; or (2) post. Additionally, Charitable Choice Retail Gift Cards of HK$100 and HK$500 value can be purchased at select retail outlets around Hong Kong.

    eGift Cards
    For Charitable Choice eGift Cards sent to a recipient’s email address, delivery can be instant and there is no postage or handling charge. There are many designs to choose from. To send an eGift Card please click Buy A Card in the menu bar.

    Printed Gift Cards
    Charitable Choice Gift Cards sent by post will incur an additional charge of HK$10 per card which pays for postage and handling. Gift Cards will be dispatched within 5 business days via Hong Kong Post. Delivery by post is only available in Hong Kong. To purchase printed Gift Cards please click Buy A Card in the menu bar.

    Retail Gift Cards
    Charitable Choice Retail Gift Cards are available in HK$100 or HK$500 denominations and can be presented to the recipient and/ or redeemed immediately upon purchase. For a list of our retail partners please click Buy A Card in the menu bar.

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  2. How do I redeem my Charitable Choice Gift Card?

    Redemption must be made online via the Charitable Choice website. Simply click on “Redeem” in the top menu bar and enter your unique Gift Card redemption code. You will then be prompted to select a charity to support. If your Gift Card is valued at $500 or more you will be permitted to select up to 3 charities to support. The donation will be evenly allocated to the number of charities selected.

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  3. What denominations of Charitable Choice Gift Cards do you offer?

    Printed and eGift Cards purchased online or directly from Charitable Choice are available in any denomination starting from HK$100. Retail Gift Cards are available for purchase at retail outlets in HK$100 and HK$500 denominations only. For bulk orders we can customize the value and design of the cards. Charitable Choice Gift Cards make excellent corporate gifts, conference souvenirs and wedding and party favours.

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  4. Can I order and pay for several Charitable Choice Gift Cards in a single transaction?

    Yes. If you are purchasing online you may order and pay for more than one Gift Card in a single transaction. If you are sending out a large quantity of charity gift cards (i.e. over 20 in a single transaction or with a combined value of over HK$20,000), please contact us directly for a more personalised service. You can also choose to purchase our Retail Gift Cards from retail outlets that carry them. Please click here to see a list of retailers.

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  5. If I order Charitable Choice Gift Cards online do you send them to me or to the gift recipient?

    You choose! The Printed Gift Card(s) can be sent directly to you or the recipient(s). If you would like the Gift Card(s) sent to you please enter your own name and contact details in “Recipient Contact Details” during the purchase process.

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  6. Can I purchase Charitable Choice Gift Card(s) now but request them to be sent at a future date?

    Yes. If you purchase your Charitable Choice Printed and eGift Card(s) online we can email it to the recipient(s) on any date you select. We can only process Printed Gift Cards if there is a minimum lead-time of 5 business days. Whilst we intend to meet our givers' desires for timely delivery we also rely on the local postal service and therefore are not in a position to make absolute guarantees. If you don’t have 5 business days lead-time but prefer a physical card, you can purchase a Charitable Choice Retail Gift Card via any one of the retail outlets that carries our cards. Please click here for a list of retail partners.

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  7. Can the recipient choose more than one charity to donate to?

    For Charitable Choice Gift Cards with a value of HK$500 or more, the recipient may choose up to 3 charities to donate to.

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  8. Can I customize a Charitable Choice Gift Card with photos or artwork?

    eGift cards may be customised with your own photo or artwork. Simply click on the “Unique” category during the eCard selection process and upload your own image. For bulk orders, Printed Gift Cards may be customised with individual artwork or corporate logos. Please contact us for more information.

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  9. Can I print out my own Charitable Choice Gift Card instead of sending it via email or post?

    Yes. Please enter your own email address when prompted for “Recipient information”. Upon confirmation of purchase, you will receive an email with the eGift Card attached as a PDF. Simply print the PDF and you have your eGift Card in hand!

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  10. What if I purchase a Charitable Choice Gift Card and I, or the recipient, does not receive it?

    Our eGift Cards and receipts are sent from [email protected] If you or the recipient does not receive your order, please first check spam and junk email folders, and add charitablechoice.org.hk as a trusted sender. If you need further assistance or if any Printed Gift Cards are not received, please send details to [email protected] and we will promptly address your concerns. If there are any problems in the purchase or redemption of Charitable Choice Gift Cards purchased via retail outlets please send details to [email protected] and we will promptly address your concerns.

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  11. When do Charitable Choice Gift Cards expire?

    Our Gift Cards are valid for 6 months from the date of purchase. This is to ensure timely allocation of donations to our charity partners even if Gift Cards remain unused. Please read the next FAQ to learn more about the allocation of unused Gift Cards.

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  12. What if the recipient does not redeem the Charitable Choice Gift Card(s) within the 6 month validity period?

    For online purchases, the Giver of the Charitable Choice Gift Card will be prompted to select a default charity at the time of purchase so if the Gift Card is not used within 6 months, the default charity will receive the Gift Card donation, less applicable fees. For purchases made via a retail outlet and if the Retail Gift Card is not used within 6 months of purchase, the donation value will be allocated to Charitable Choice to sustain our Retail Gift Card programme, including printing of the cards as well as website integration with retail partners. This allocation has been agreed with all of our charity partners.

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  13. Is a Charitable Choice Gift Card tax-deductible?

    Yes. Donors of HK$100 or more via the Charitable Choice website are entitled to a tax deduction in Hong Kong. For example, if you purchase a HK$100 Charitable Choice Gift Card you will receive a tax deductible receipt for a HK$100 charitable donation to Charitable Choice Limited, a registered section 88 charity with the Hong Kong Inland Revenue Department. If you purchase a Charitable Choice Retail Gift Card from a retail outlet, simply email your name, address, the Retail Gift Card ID number and proof of purchase (the receipt from the outlet) to [email protected] and we will email you a tax deductible receipt. The recipient of a Charitable Choice Gift Card is not entitled to a tax deduction.

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  14. Do you deliver Charitable Choice Printed Gift Cards overseas?

    No. Currently we only deliver Printed Gift Cards within Hong Kong. Please consider an eGift Card if you would like to send a Charitable Choice Gift Card to someone overseas.

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Fundraise for charity FAQs

  1. How do I set up a Charitable Choice customised donation page?

    Register for an account by clicking on the “Fundraise” tab in the top menu bar. You will be asked to provide a brief description of your fundraising activity and the charity/charities you are fundraising to support. Feel free to upload a picture of your activity for potential donors to better understand your objectives!

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  2. Can I customize my Charitable Choice donation page with photos or artwork?

    Yes. You may add up one image (2000 x 1000 pixels) to your personalized fundraising page.

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  3. When do Charitable Choice customised donation pages expire?

    By default fundraising pages expire 3 months from the date of set up. This allows us to transfer funds to our charity partners in a timely manner. Should you wish to extend the validity of your fundraising page, please enter the preferred expiry date during the set up process.

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  4. What is the minimum donation that people can make on customised donation pages?

    The minimum donation is HK$100.

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  5. How much of the funds raised on my page are donated to the charity beneficiaries?

    Charitable Choice is a not-for-profit charitable organisation and a registered section 88 charity with the Hong Kong Inland Revenue Department (IR No. 91/11221). Funds raised via Charitable Choice customised donation pages are transferred to charity beneficiaries less a 5% administrative fee. If donations are made via credit card the processing bank levies a 2.5% fee of the transaction value + HK$2.35 for Hong Kong Visa and MasterCard and a 3.4% of transaction value + HK$2.35 for International Visa, MasterCard and AMEX. So, for a donation of HK$ HK$100 made by credit card, HK$90.15 or HK$89.25 will be paid to the charity beneficiary depending on the method of payment.

    This fee, agreed and approved by all our charity partners, contributes towards the maintenance of the Charitable Choice online platform and allows us to process and transfer the donations. Funds raised by Charitable Choice also support our Making Good Choices programme for under-served youths in Hong Kong, a series of mentoring workshops that help youth advance the last mile between having an education and having a job.

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  6. Is my customised donation page subject to vetting by Charitable Choice prior to being published?

    Customised donation pages that contain inappropriate or disrespectful content will be removed immediately. The charities you have selected to fundraise for also have the right to request that they be removed from your fundraising campaign if they deem the content or nature of your campaign incompatible with their mission. For example, if a fundraiser plans to consume a record number of hamburgers and is seeking to raise funds for charity in the process and the charity nominated as beneficiary of the funds raised is involved in reassigning unwanted food to the underprivileged in Hong Kong, this charity may view this fundraising event as incompatible with their cause and may ask to be removed as a beneficiary of the fundraising campaign.

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  7. How do I tell my friends about my customised Charitable Choice donation page?

    Register for an account by clicking on the Fundraise tab in the top menu bar. You will be asked to set up your own donation page by providing a brief description of your fundraising activity, select the charity/charities you are fundraising to support, as well as given the option to upload up to 2 images. Upon confirmation you will be provided with a unique url link to your customised donation page. Simply email this link to your friends, family, colleagues and other potential donors. Paste the link to your personal social media platforms to reach an even wider audience!

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  8. Can anyone view my Charitable Choice customised donation page or is it only visible to those I send the link to?

    Your customised donation page will be visible to the public but the Charitable Choice website does not provide a search function for members of the public to identify active fundraising campaigns. Furthermore your fundraising page url address is randomly generated and not easily reasoned. Consequently it is most likely your fundraising page will only be viewed by the people you have shared the link with.

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  9. Can a company set up a Charitable Choice customised donation page or is it only available to individuals?

    Any entity – whether an individual or a company - is welcome to set up a customised donation page on Charitable Choice. Our fundraising function is a great way to celebrate a personal milestone and provides an effective and efficient platform for corporate team building initiatives.

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  10. Can I fundraise for multiple charities in one event?

    Yes. It is possible to fundraise for up to 3 charity partners in one event.

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  11. There is a specific charity that I would like to fundraise for, but it’s not on your partner list, what can I do?

    Currently you can only fundraise for charities that are listed on the Charitable Choice website. There are over 40 charity partners to choose from, all of whom are providing meaningful services in and for the local community. If you would like to nominate a charity beneficiary to be included on the Charitable Choice platform, please contact us with your suggestion. Charitable Choice reviews our charity partners annually, conducts on-site visits to each newly nominated charity and enters into a legal agreement with the respective charity prior to including them on our list of beneficiary partners. Please note that this process may take several months and there is no guarantee that the charity will be included in the Charitable Choice platform. Nominated charities must be offering programmes that benefit the local Hong Kong community, provide unique services not already provided by our existing charity partners and be in possession of a valid section 88 charity certificate. Priority is given to charities nominated by regular users of the Charitable Choice online platform.

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